How to Pivot
I just sat in publicist Dana Kaye (love her!) free one-hour Q&A on Crowdcast. I asked her what was the one thing she’s learned regarding marketing during this pandemic outbreak. She said that the clients who pivot tend to do better. I keep hearing about pivoting, but what is...
Topsy-Turvy World
I was a bit depressed this afternoon because it’s finally starting to sink in that this new way of life is not just a two-week or a month-long situation but something long-term. Everything we’ve experienced or known so far is now topsy-turvy. I’m a person who likes to...
What to Do in a Pandemic?
People–well, to be specific, members of the CDC (Center for Disease Control)–have said that it’s only a matter of time before the COVID-19 novel coronavirus comes to the U.S. in full force. I’m the type that doesn’t get overly fearful about such pronouncements, but I also have a neurotic...