How to Pivot

I just sat in publicist Dana Kaye (love her!) free one-hour Q&A on Crowdcast. I asked her what was the one thing she’s learned regarding marketing during this pandemic outbreak. She said that the clients who pivot tend to do better. I keep hearing about pivoting, but what is that really? Since I’m a former point guard, I started thinking about pivoting and basketball. I even watched a Facebook Live video of a basketball instructor going over different aspects of pivoting. Here are two things I noted:
 
1) You have to practice pivoting. So even if you know that you have conduct book marketing differently in this season, you can’t magically switch strategies and have it work seamlessly. If you are going to do more virtual programming, practice with Google Hangouts, Zoom and Crowdcast.
 
2) Depending on your unique challenges, you are going to have to pivot differently or perhaps pivot multiple times. A nonfiction author will have to pivot differently than a novelist. A novelist with a large following on Facebook will have to pivot differently than an author with hardly any social media presence at all.
 
There are a couple things from Dana’s session that made me think. One was that people’s schedule has been affected due to the pandemic. Those with children are busy overseeing their education during the day–so perhaps holding a Facebook Live for parents should be scheduled in the early evening or weekends. (This is just an example.) Also that you should not seek to get people on one social media platform to follow you on another. You will be spreading your readers too thin. Instead, if you don’t have that many followers on a certain platform, perhaps you need to figure out ways to create content that will specifically interest them. And social media is not about getting people to directly buy your book. It’s more about nurturing your readers and slowly increasing readership, one reader at a time.
 
I’m currently working to complete my Chicago novel but I can’t wait to experiment with videoconferencing. I also need to consider what I’ll be including in my new newsletter that I’ll send at the end of May. A lot of pivoting will be involved, but in some ways, pivoting has been part of my life for a long time.
 
Photo: My now 10-year-old nephew before the pandemic. Can’t wait to play basketball with him again!

Los Angeles Women Working in the Flower Fields


caption: Issei women, wearing bonnets and dresses, work in the flower fields. (Courtesy of the Mizufuka family. Please do not duplicate.)

(Note: I will be periodically posting excerpts from the many history books I’ve written over the years. This is from A SCENT OF FLOWERS: The History of the Southern California Flower Markets, 1912-2004 [written by Naomi Hirahara and published by Midori Books  in 2004].)

It was not unusual for Japanese American wives and children to work in the fields alongside adult men. Women and girls, with their smaller hands, seemed naturally suited for certain production techniques like the disbudding of carnations. Other tasks often adopted by wives and children were sorting and packing of flowers, usually conducted in a covered area.

This agrarian life was not always suited to new wives from the urban parts of Japan. According to family folklore, Shiku Satow, the wife of Tomijiro, was deathly afraid of insects and removed small bugs from flower using a pair of chopsticks. This fear soon subsided; Shiku, in fact, devoted her life to the grading or classifying of carnations for the family corporation until she retired at age 84.

While the Japanese relied on the hard work of all of its members for both economic survival and success, the outside world sometimes did not look kindly on these efforts. When the Southern California Flower Market was open seven days a week, various regional chambers of commerce attempted to force Japanese families to curtail work on Sundays. The Japanese Association of Long Beach was one organization that supported the elimination of Sunday work at least officially in November 1919. Even the Southern California Flower Market decided in a special meeting to abolish work on Sundays, aside from the picking of flowers for Monday market. Whether the members adhered to this rule cannot be verified.

Another issue was women working in the fields. Again chambers of commerce sought to change the Japanese growers’ cultural values and discouraged them from allowing their wives to do manual labor on the farm. Even the Flower Market agreed, telling its members that women should not work even on weekdays. If they did work, however, women should wear women’s work clothes–probably referring to aprons and white cotton caps with scalloped edges.

A Japanese American leader at the Long Beach meeting elaborated on the role of women in the family: “For our point of view we are in fault in using women, for their supreme duty is to build the home; that is what she is, she is queen of the home. We must better our living standards and thus overcome the anti-Japanese feeling in the community. Women’s main duty is to attend the home, to care for the children. I know there are economic reasons which we cannot apply to all; but I believe if you can help it, do not put women in the field. Keep your wife at home, and you will see improvement at once in the home.”

In spite of the rhetoric and public announcements, most Japanese farmers seemed to ignore these directives. Why listen to these leaders when they needed to put food on the table for their growing families?

Topsy-Turvy World

  

I was a bit depressed this afternoon because it’s finally starting to sink in that this new way of life is not just a two-week or a month-long situation but something long-term. Everything we’ve experienced or known so far is now topsy-turvy. I’m a person who likes to plan, knowing full well that plans do change. Now I’m realizing I can’t even attempt to plan because this is such unchartered territory. I mean, we can look at the 1918 influenza or what my parents went through–the bombing of Hiroshima, but this is a very specific time with new global connections, high-technology and economies.

On a very micro, personal level, Tulo is old, estimated age of 14 years, who probably has Cushing’s disease but I don’t want to put him on strong (and expensive) medication. He has to pee all the time, especially at night, so even though I took him on two walks today, I go out at sunset for his third. And lo and behold, the sky is gorgeous, streaks of pink against the blue, and I find myself angry. Like why is the sky so beautiful? Does the Heavens know how we are suffering right now? Nonetheless, I chase the skyline–not only because I want to take pictures to put it on social media (!) but also because I want to capture its fleeting beauty. As my dog and I walk home, I tell myself that I need to savor these small, good moments even though in some ways, it’s weirdly painful. And walking underneath some trees, I smell jasmine (a good sign because I heard you lose your sense of smell when you have COVID-19). It is strong and fragrant. I don’t know if I can be as fragrant during this time of unknowing. But the fact that I saw and smelled must mean something.